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If you’re thinking of creating your personal or business website but you don’t know what platform to do it with, a very popular one that you can consider is Wix Website Builder. It has more than 90 million users around the world, its templates are very visual, the tools are useful and easy to use, the page designs are optimized for mobile devices (it’s mobile-friendly), and, if your budget is not very broad, Wix offers a free plan, although you can also pay for free ads services in case you’d like to.

Next, we will explain in detail how Wix is a wonderful platform and what things they can improve. Also, let's tell you in what cases this builder isn’t a great option depending on your goals.

Benefits of using Wix. Why is it your best option ?

Probably while you were looking for options to build your website you found yourself with dozens of platforms willing to do so. Some are quite famous like WordPress, or Weebly or Jimdo, so you'll be asking yourself, why choose Wix ? Here we will explain some of the benefits of Wix and its competitive advantages.

  • It's easy to use. Although this is not the best website builder, a great advantage is that it is very easy to use and understand. You don’t need to be a great expert in web design to create yours, and this is great.
  • It's free. Although with Wix you can also purchase payment plans, you don’t need to pay to get a friendly and quality website, since it has very good free palms, and, if you don’t like it that way, you can always create your page from scratch with the tools that they offer!
  • Constant improvements. Wix isn’t a perfect platform, but one thing we’re sure of is that it’s always in the search for perfection, and it always has new improvements and updates so that users can work better and offer better results.

Pros & Cons of using Wix

We’ve mentioned before that Wix is not a perfect platform. It has advantages and disadvantages, good and bad things, and, depending on the type of consumer, this could be a decent option for you or not.

Let's start with all the positive things that the Wix platform offers us.

  • One of the best things about Wix is its templates. It has wonderful designs and offers pre-made templates for certain sectors.
  • Some website builders are very rigid, and they limit themselves too much. On the other hand, with Wix, you can move the elements and place them in the spaces you want, so you can work with much more detail and precision.
  • Wix is one of the few platforms for creating websites that allows you to add animations for your texts, images and other elements, making your site much more attractive and dynamic.
  • App Market. The most useful thing about Wix is that you can add third-party applications to your website. That is, you can find tools to send newsletters, live chat, calendars, and much more! All these tools can be perfectly integrated into your Wix page.

Now that we know all the wonders of Wix, let's go over some of the not-so-good things we've found:

  • Unfortunately, Wix is not one of the most economical platforms. The cheapest plan without ads is Combo, which costs $11 per month. Other platforms for building websites, such as Jimdo, charge $7.50 per month to remove ads (domain included).
  • Although they’re very dynamic and beautiful for the eyes, when you choose a template for your site, you can’t change it without losing all the content you added (but you can change the whole design, if that is what you want).
  • Source code. Unlike some of its competitors, Wix doesn’t allow you to change or modify the HTML or CSS of your site.

In which cases Wix isn’t a great option ?

Wix could be a good choice for people who are starting with your site and don’t look for something highly professional & does not have very heavy traffic but something simple, basic and beautiful to begin with.

Wix Page Builder Tutorials

You can refer Wix Tutorial for beginners complete guide for building your own website.

( To start an online store, you can refer Shopify Beginners Tutorial  )


Wix is ​​an incredible tool for building websites, especially if you’re starting in this world. It allows you to know good tools and, its use is completely simple and free. Its way of designing from scratch offers you a beneficial alternative because you can express your ideas more easily without strictly depending on templates. In addition, Wix offers a perfect App Market to add the gadgets you want. Sounds tempting? It is! We already showed you how good it can be.

However, like everything else, it has its faults and errors: inability to maintain content when a template is changed, and  slightly higher prices compared to other platforms.

Wix is a good platform for websites that don’t target very large audiences, but for smaller and preferably informative pages. Choosing a website builder is fundamental to the image of your business (or just personal brand), so consider all the pros and cons before choosing one.

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Introproz reviews products & services independently. We may get compensated for purchases made from links on our website. A purchase made via our affiliate/partner link or direct link does not make any difference as the price will be exactly the same on products and services. Disclosure

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